Redefining the customer experience: Cross-Device, Cross-Screen & Cross-Border

This session is reserved for Tinyclues

1. How to develop your social media strategy to acquire new customers, cheaper! (English language)

Stéphanie Gregoire, Country Manager DACH, Millésima (English language)

2. The key to creating unique, inspired content that generates loyalty and net promoters

Dorothee Seedorf, Director of Performance Marketing, Project A Ventures

3. Online Reviews in the age of customer experience (English language)

Nils Michaelis, Director of Growth Marketing, Trust Pilot

4. How to use behavioural data and predictive technology to boost mobile sales (English language)

Florian Lutz, Managing Director EMEA, Jampp & Joanna Picq, Head of Sales, Jampp

5. How to stay relevant: Offering your customers the right product, at the right time!

Joerg Hammermeister, Marketing Manager, Cewe

6. How to increase conversion on each digital channel (English language)

David Ogidi, VP International Business Development, ContentSquare

7. Mobile apps in retail - How to do it right? (English language)

The opportunity to drive sales and build brand loyalty through mobile for European retailers is huge, shown by the rapid year on year growth in adoption - 2 hours of a mobile user's day are now spent in apps.

However, it is generally the online-first players and new mobile-first companies who have been fastest to capitalise on this. What can retailers learn from the early winners in mobile retail and how can this be applied successfully in an environment of increasing choice, accessibility and innovation across all retail channels?

In this interactive roundtable App Annie will lead a discussion around the key opportunities and disruption presented by the mobile channel and facilitate the sharing of best practices around a successful retail app strategy. In joining this session you can expect to take away valuable insight into the mobile app economy, and a clear future plan that is immediately actionable as soon as you're back in the office.

Nele Wollert, Business Development Manager, Central Europe, App Annie

8. Consumer-Generated Content Highs & Lows and what you can learn for your business

Christine Vonhof, Sales Director DACH/ Strategic Consultant, Bazaarvoice

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In this Creative Boardroom you and 15 of yourpeers will have the opportunity to workshop, network and debate your way to asolution on one of your biggest challenges

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In this Creative Boardroom you and 15 of yourpeers will have the opportunity to workshop, network and debate your way to asolution on one of your biggest challenges

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• The importance of local in-house language capabilities when expanding to international markets.

• The importance of moving external resources to build in-house competencies within Online Marketing and country management.

• How to empower and train an online marketing intern into becoming a world class online marketing manager

• The scalable advantages of building an in-house online marketing department

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• Assessing what delivery methods the customer actually wants

• Embedding order tracking capabilities to enhance customer belief in your integrity to deliver on-quality and on-time

• How to overcome the challenges of operating an e-commerce supply chain

• How to meet the rapidly changing delivery expectations of e-commerce customers

• How creating a meaningful customer experience can help drive sales

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• Launching new international sites requires a flexible approach and a great understanding of the local market, but what does this really mean?

• How can you measure if your company ready for this?

• What are the key areas of your site to optimise and adjust?

• Choosing the right partners

• The KPIs that determine whether this is an option for you

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