Michel Mayor

Head of Solutions
Blue Infinity

Michel Mayor is Head of Solutions at blue-infinity, a leading player in digital transformation headquartered in Geneva, Switzerland. Michel oversees a team of pre-sales engineers with the primary mission of equipping leading European retailers with the most relevant customer engagement strategies and solutions. Prior to joining blue-infinity, Michel acted as Global CRM Centre of Excellence Leader for a US-based Fortune 100 company, active in 13 industries across 4 regions. His passion for technology, combined with his international business development background help shape the personality of this tech-savvy, multi-cultural digital professional.

Check out the incredible speaker line-up to see who will be joining Michel.

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Day 1 - Tuesday 14th March 2017

Saturday, January 7th, 2017

2:00 PM Omni-channel in FMCGs: How to develop your product offering to help brands capitalise on their eComm journey

Chaired by: Michel Mayor, Head of Solutions, blue-infinity

The way that customers convert has changed rapidly in the past few years creating a new look funnel that reflects changing consumer behaviour
Where should you be focussing most of your attention?
Acknowledging that customer experience does not stop at purchase
How can you help customers move from one step to the next?

2:20 PM CASE STUDY: Transforming your customer journey: How do you identify the best attribution model for your business?

Considering the unique needs of your business first and foremost
Direct, last-action, last-click - what’s the next model?
Creating a sustainable model that is robust and customer focussed

3:00 PM Abandoning last click models: How does the customer really arrive on your site?

4:30 PM How to prioritise eCommerce web-developments to match project requirements

Priorities affecting the result
Hands-on case
Budget and timeline effect
Changing approach to the case
Affecting business continuity, project scalability, security and patenting
Conclusion

4:40 PM The cross-channel customer: How to identify and target your most valuable customer

5:00 PM The art of story telling: How to use content to drive brand affinity?

Consumers expect authenticity from brands. The stories told are focused on developing a message that customers relate to
Using marketing programs to open up the doors to new opportunities
Brands can use their storytelling to open up the doors for growth, as long as the stories are authentic to the brands
Staying ahead of customer expectations

eTail Germany 2017 (past event)