eTail Germany 2017 (past event)
14 - 15 March, 2017
Maritim pro Arte, Berlin, Germany
44 (0) 207 368 9332
Mikael Gummerus
CEO
Frosmo
Check out the incredible speaker line-up to see who will be joining Mikael.
Download The Latest AgendaDay 1 - Tuesday 14th March 2017
Saturday, January 7th, 2017
2:00 PM CASE STUDY: Personalising cross-channel: How can you become more relevant to individual customers?
-
Consumers want personalisation, they want to be shown the right content at the moment when it matters to them most
-
Delivering unique personalisation using data and systems to make the experience between retailers and consumers seamless
-
What should be uniquely personalized on each page?
3:50 PM 360 Panel: How to be truly customer centric: Moving beyond understanding consumer habits to recognising passions
-
What does customer centric mean?
-
Using personalisation and attribution to identify high value customers
-
Creating inspiration to catch browsing customers
-
Removing the mindset that every customer should convert on every site visit
4:30 PM Are you using your data correctly? How to create a personalisation strategy that fully exploits your data
-
Identifying the required data to analyse and optimise
-
Creating the roadmap for a successful campaign: Key performance Indicators and critical success factors
-
How to use data across channels to understand channel and campaign performance
-
Practical advice you can use immediately to kick-start your campaigns
5:00 PM Accelerated Mobile Pages: Mobile First - Mobile Fast
-
Personalisation is arguably the most important recent trend in digital marketing, but how does the marketer decide what is important and what areas to personalise?
-
When does personalisation become creepy?
-
What can you do to avoid this?
-
How to include incisive customisation and ‘made to measure’ at the very heart of customer engagement in 2016 and beyond