Mr Axel Hermes

Axel is strategic Head of Customer Experience in the Product Development department at HRS Hotel Reservation Service in Cologne, Germany. He joined HRS as Head of User Experience Design in November 2014 where he amongst other things expanded the internal UX Team. Previous to HRS he worked for seven years as Information Architect / Manager Experience Design at SapientNitro. There he supported various clients in the aviation, eCommerce, banking and telecommunication sectors across Europe in creating customer centered solutions and managing their digital and mobile transformation. Axel studied industrial design with focus on computational design at the University of Wuppertal and works since 1998 in the digital realm. Besides customer centric thinking he is passionate about agile transformation and lean UX.