eTail Germany 2017 (past event)
14 - 15 March, 2017
Maritim pro Arte, Berlin, Germany
44 (0) 207 368 9332
Mr Daniel Krantz
Head of Mobile Lab
Otto Group
Check out the incredible speaker line-up to see who will be joining Daniel.
Download The Latest AgendaDay 1 - Tuesday 14th March 2017
Saturday, January 7th, 2017
9:10 AM KEYNOTE: Thriving in a mobile world: How can you create a dynamic mobile first strategy for 2017 and beyond?
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Mobile is now the fastest growing channel in Germany – only by redesigning your strategy can you take full advantage
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What does dynamic really mean? Personal, App-focussed, Responsive?
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In a mobile-first world, how should you be restructuring your digital roadmap to capitalise on this channel?
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Has mobile finally opened up the possibilities of Omni-channel and successfully connected the customer journey?
9:50 AM KEYNOTE PANEL: How can you measure the full value of the mobile channel, and how can you better attribute value?
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Getting away from last-click attribution modelling, what are the alternatives to this?
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Providing insight into the critical learnings, to fast track a more transparent attribution model?
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How to best use this information to incentivise in-store and online teams to drive the promotion of mobile usage
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How will this change in attribution modelling affect traditional budgeting rounds?
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What KPIs define success for the mobile channel?