Day 1 - Tuesday 14th March 2017
Saturday, January 7th, 2017
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Getting away from last-click attribution modelling, what are the alternatives to this?
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Providing insight into the critical learnings, to fast track a more transparent attribution model?
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How to best use this information to incentivise in-store and online teams to drive the promotion of mobile usage
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How will this change in attribution modelling affect traditional budgeting rounds?
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What KPIs define success for the mobile channel?