Mr Mirko Caspar

Managing Director
Mister Spex

Mirko finds that through doing strong, data driven market research he has been able to drill into the core target group as Mr. Spex, thus improving his customer’s lifetime value. This way he can cater to the existing customer base based in a more strategic fashion. In particular he has achieved triple digit growth as a result of these new strategies.

Check out the incredible speaker line-up to see who will be joining Mirko.

Download The Latest Agenda

Day 1 - Tuesday 14th March 2017

Saturday, January 7th, 2017

3:50 PM 360 Panel: How to be truly customer centric: Moving beyond understanding consumer habits to recognising passions

What does customer centric mean?
Using personalisation and attribution to identify high value customers
Creating inspiration to catch browsing customers
Removing the mindset that every customer should convert on every site visit