Mr Stefan Tobel

Director of Shop and BI
About You

Stefan Tobel has been working at ABOUTYOU since 2014. As Head of Shop he is responsible for the operation and further development of aboutyou.de. His responsibilities include the areas conception, design and programming of the shop-features as well as A/B Testing. Since launch in May 2014, ABOUTYOU has won several awards for its UX and innovative features. Stefan Tobel is graduate of ESCP Europe. Before joining ABOUTYOU, he's been working as strategy consultant for Otto Group, one of the World’s largest e-commerce players.

Check out the incredible speaker line-up to see who will be joining Stefan.

Download The Latest Agenda

Day 1 - Tuesday 14th March 2017

Saturday, January 7th, 2017

4:30 PM Are you using your data correctly? How to create a personalisation strategy that fully exploits your data

Identifying the required data to analyse and optimise
Creating the roadmap for a successful campaign: Key performance Indicators and critical success factors
How to use data across channels to understand channel and campaign performance
Practical advice you can use immediately to kick-start your campaigns