MS Gina Deeble

As Vice President Commerce Platforms, Gina Deeble is committed to positioning QVC as a pioneering multi-channel retailer. Since May 2016 Deeble has been responsible in this function for the departments E-Commerce, Broadcasting, Content and Platform Development. Thus she stands for the development and networking of QVC’s platforms - TV, internet, mobile and the social media. “We want to drive the QVC community’s engagement across all our platforms, so we consistently gear the user experience on these platforms to customer needs and preferences." Deeble is originally from the USA, but spent over two decades at QVC UK. She was a member of the team that established QVC Germany in 1996. At QVC UK Deeble worked in broadcasting, planning, merchandising and e-commerce. As Head of Interactive Content at QVC UK, Deeble was responsible for the development of QVCUK.com and the QVC Active service for Sky, Freeview and cable. She also assumed the function of Director of Interactive Commerce in the UK, and was appointed as Director of Multi- Channel Planning & Commerce in 2012. Since March 2015 Gina Deeble is working with QVC Germany and was initially responsible for the departments E-Commerce, Planning and Programiming. Under Gina Deeble’s leadership, the share of revenue attributable to e-commerce in the UK rose from six percent in 2000 to 40 percent in 2014.