Ms Juliane Homuth

Head of Marketing, Analytics & CRM
MyToys Group

Juliane Homuth is Head of Marketing Analytics & CRM at MYTOYS GROUP, the leading shop in family e-commerce in Europe. Her focus is the set-up of analytical CRM, marketing automation and effective personalization to ensure successful lifecycle management of more than 4 million customers. Before joining myToys in early 2014 she headed the Product Management of Digital Imaging for SONY in Germany.

Check out the incredible speaker line-up to see who will be joining Juliane.

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Day 1 - Tuesday 14th March 2017

Saturday, January 7th, 2017

2:00 PM CASE STUDY: Personalising cross-channel: How can you become more relevant to individual customers?

Consumers want personalisation, they want to be shown the right content at the moment when it matters to them most
Delivering unique personalisation using data and systems to make the experience between retailers and consumers seamless
What should be uniquely personalized on each page?