Samuel Adjei

Head of Marketplaces EMEA
Style.com

Samuel is an eCommerce Project Manager with strong commercial acumen. Solution focused, he is interested in all things tech, in particular analytics and Artificial Intelligence (AI). Samuel has history of working with e-commerce start-ups, driving technical delivery in line with commercial business requirements. Currently, Samuel is working as part of Condé Nast's eCommerce offering, Style.com, engaging with top-tier luxury brands and delivering technical solutions in the ever changing world of fashion.

Check out the incredible speaker line-up to see who will be joining Samuel.

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Day 1 - Tuesday 14th March 2017

Saturday, January 7th, 2017

5:00 PM The art of story telling: How to use content to drive brand affinity?

Consumers expect authenticity from brands. The stories told are focused on developing a message that customers relate to
Using marketing programs to open up the doors to new opportunities
Brands can use their storytelling to open up the doors for growth, as long as the stories are authentic to the brands
Staying ahead of customer expectations